The road to success is a long and bumpy one, as many entrepreneurs know. One of the many struggles busy entrepreneurs face is knowing what tasks to focus on first, and oftentimes managing their business social media accounts can fall through the cracks. I totally get it! As a business owner, there’s always an endless list of tasks that need to be done, seven or so phone calls to return, and if you work near the fire station like I do, several alarms going off through the day (and the dogs barking at them) which make it difficult to find a quiet moment to yourself.
Why is making time for social media so important? We live in the digital age, where you can do just about everything online. You can grocery shop, book a trip to anywhere in the world, and even have a brand new car delivered to you! Naturally most business, whether they are virtual or brick and mortar, are online. You can find out the business’s phone number, services or products, and even leave a review. Being socially active for your business is important because it helps put a voice or face to the name. This helps your audience become more familiar and comfortable with you (meaning they will be more likely to do business with you rather than the unknown business down the street). How you show up (or don’t show up) online can make or break a potential customer’s plan to purchase from you. This is why you definitely want to get the right message to your audience.
So today I want to give my top three tips for how to make time for social media.
- Prioritize-the system doesn’t work unless you do. Make time in your schedule, even if it’s only 15 minutes a day. I find that time blocking each of my tasks helps tremendously. While I’m a huge fan of pen and paper (I’m a planner addict!), there are several tools that can help keep you organized. If you use Gmail, Google Calendar is a great way to visually block your time.
Another great tool for time management is Trello. I map out everything on here, whether it is due dates for blogs, podcasts, or social media.
- Content Creation-I spend 15-20 minutes every Sunday mapping out my social media for the week. I used to do this for the whole month, but as my schedule changed, it became easier to take just 15 minutes each Sunday to create a week’s worth of content because sometimes it’s just easier to do it a little at a time.
One of my favorite tools for a quick and easy graphic is Canva. Canva offers premade social media templates with a drag and drop style editor. Another plus about this tool is that you can download a simple (very basic) version for your phone. It’s great for those who don’t have access to a graphic designer or software.
- Automation-This is my favorite part of the process. I can schedule a whole week, a whole month, even a whole year of content ahead of time! There are many tools to do this (and my favorites are linked at the bottom of this of this post). Automating your social media posts is a huge time saver, both in the fact that you don’t have to worry about stopping your day to post at a designated time, and because you can schedule many posts in advance. This helps you keep a more consistent stream of content in front of your audience.
Let’s recap- Social media can seem like a time consuming and daunting task, but using the tips I just laid out should make it a little easier. Remember, prioritize, create content, and automate! I promise it will help you create a better online presence just by being consistent and showing up online.
Now here’s some of my favorite tools mentioned in this post:
Gain: https://gain.grsm.io/LensationalLyssa If you use this link, you’ll get $100 off your subscription (some subscriptions may be under this price). This program is perfect for managing multiple social media accounts, and scheduling things to automatically post.
Trello: www.trello.com I use the Trello Gold ($5/month) because it offers more features I like, such as integrations of Google Drive, Calendar, etc. They have a free version as well, and it’s great for starting out.